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I am a freelance copywriter and creative director.

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Chrysler – “Anthem” – Wieden+Kennedy Shanghai

I was hired by W+K Shanghai to launch Chrysler in Asia and Australia. This was the brand launch spot.

Morgan Stanley HQ – Data Visualization – Bloomberg Studio

Concepted and designed electronic signage on Morgan Stanley’s Times Square Headquarters. Everything is based on live data from Bloomberg.

Google – Gmail Band – Wieden+Kennedy Portland

“The Invitation Song”

Buddy Chase and his Welcome-to-Gmail-Singers travel the country to welcome newly-minted Gmailers with a celebratory serenade. Their musical induction is captured on video and posted on Buddy’s website the same day. Buddy and the band specialize in surprising people in the most unexpected ways possible. Because the band cannot sing to everyone, every new Gmailer receives a video of the band singing into the camera. Additionally, the band records hundreds of custom videos, which are posted on YouTube and sent to the bright-eyed new Gmailer. The band sings over 25 songs, not including 30 different foreign language versions.

Good Morning, Gmailer


Gmail – “Transitional Moments” – Wieden+Kennedy Portland

Online video placements featuring animations by David Shrigley.


Nokia – Redesign of all handset packaging – Wieden+Kennedy London


Nokia 6500 – Wieden+Kennedy London

For the launch of the Nokia 6500, I proposed that we create an enormous installation of phones with video clips loaded onto them such that the installation acts as a musical instrument. The installation would live in a gallery space and be accessible over the Internet so that someone could program a sequence and it would play, in real life, on the actual installation. These videos could be shared or embedded and one would be chosen by the community to run on TV as a follow-up to this one, which is the launch spot.