For the Nokia 6500, I proposed that we create an enormous installation of phones with video clips loaded onto them such that the installation acts as a musical instrument. The installation would live in a gallery space and be accessable over the Internet so that someone could program a sequence and it would play, in real life, on the actual installation. These videos could be shared or embedded and one would be chosen by the community to run on TV as a follow-up to this one.

This is the TV spot to launch the campaign.