Nike Vision makes sunglasses, contact lenses and does research to improve vision in sports. This ad was at a vision trade show.

Hanging banners above the stairs had the following copy:

In sports, things don't come at you head on, but that is the only view tested in an optometrist's office.

To find out more about the specific needs of sports vision visit booth 192.

By dismissing conventional optometry as 'office vision', as opposed to 'sports vision', it immediately puts Nike in a position of credibility within the vision world.