Nike Zoom TV spots:
OPEN ON: A man in a small room. Very simple. Sitting on a wooden chair. A small table next to him. A simple vase with a flower on the table. The scene looks like the set of a play. We create a subtle and strange effect by securing everything in the scene, including our man in the chair and our camera to the floor. Then we put the entire room in an ‘orbitron’ (see below-right) and start filming.
VO: Time waits for no man. So stupid. If only the omniscient realized: Time flows like air from a punctured red rubber ball inflating in your mind. It bestows favor upon you like an old friend, familiar, even after so many years. You know all too well that hello means goodbye and suppertime comes twice before moon-rise. Still, a cautionary cascade of nightmares plays in reverse, like dusty old film of a circus act gone wrong. But not this time. While the second hand hesitates, you fell your opponents like crumbling dominos of gorgonzola. So strap on some Nike Zooms, el heffe, tonight you're going as Don Juan, the clock is your mistress, and you're the belle of the ball.
SUPER: Quick…So quick that the manifolds of space-time overheat and must be shutdown for several hours as a safety precaution.
SUPER: (Swoosh) Zoom
An alternate execution:
VO: Nike Zoom is a quickness that exists in a heartbeat as old as the universe. One in which you have held back the hands of time, sprinting through a doorway you can only hope is there. Your opponents’ defeat expands like a yellow balloon at your first birthday party, then pops with a sound that lasts 1000 years (gently echoing the whimpers of children lost in their own homes). The spoils of your triumph will nourish the unseen voices that shout into the darkness. Fear not, friend-of-friends, standing too close to the maître d' of fast will not require a tip, provided you don’t leave any crumbs.
SUPER: Quick…so quick that 60 year-old babies land one after another in space capsules and eventually move to Florida for tax reasons.
SUPER: (Swoosh) Zoom
