Nokia Radio:
VO: Hi, my name is William, I write ads for Nokia. (Horn honking) I just moved here so I'm just driving around and exploring the country. I don't know where i'm going but I have a N78 with voice-guided navigation. Uh, anyway, if you have suggestions on where I should go or if you want to come along...call me on 07875 618 252. Oh, it comes with a cradle and charger, I'm supposed to mention that, oh, and bluetooth headset, which i'm on now, actually. This is William. Bye.
I would actually drive around, exploring the UK, giving people rides, and sightseeing with strangers. Resulting videos, updates, and other content would be pushed to a website, social networking and video sites, twitter, and whatever else the cool kids are doing these days.
Somehow the outcome became this (oh well):