This is an idea for a TV show in which Nike athletes and members of the public try to invent a new sport.

Basic format: people pitching their sports to a panel of Nike athletes who will discuss them, play them (at least in later rounds) and judge the sport’s merits.

Topics that will inevitably arise will include:

What is good about sports?
What is a sport?
Why do we play sports?
Why do we watch sports?
What role do sports play in culture?
What role does culture play in sports?

Prize for being selected would be seed money for starting an experimental league, perhaps with arranged TV coverage. Nike could design a shoe, apparel specifically for this new sport.

Nike would tell people up-front that this is a televised experiment and it will likely fail (to produce a popular new sport.)