The idea of the second campaign was to have real challenges between celebrities and big groups.

The first challenge was between Ohio State and Florida, two universities with one of the most intense rivalries in the country.

We also had Maria Sharapova challenge LeBron James.

It is unfortunate that Nike never followed through on this challenge because LeBron as a tennis ball boy or Maria as LeBron’s towel girl would have garnered significant media and viral exposure.